From the blog
Practical guides to the small marketing jobs — and the thinking behind Trebevo.
Why marketing busywork deserves its own toolkit
The small jobs — tracked links, QR codes, a too-big image — never get a real home. Here's the case for one calm place to do them.
UTM parameters explained, without the jargon
What utm_source, utm_medium and utm_campaign actually do, and how to use them so your analytics make sense.
UTM naming conventions your reports will thank you for
Capitals and spaces quietly split your campaign data. A simple naming convention keeps every report clean.
QR codes that actually scan: a practical guide
Contrast, quiet zones and error correction — the few things that decide whether a QR code works on the first try.
How to add a logo to a QR code without breaking it
A logo in the middle of a QR code looks great — and still scans, if you respect a couple of limits.
Compress images for the web without losing quality
Heavy images are the most common reason pages feel slow. Here's how to shrink them while they still look sharp.
WebP vs AVIF vs JPEG: which should you use?
A plain-English comparison of the three formats you'll actually reach for, and when each one wins.
Favicons in 2026: every size you actually need
The favicon is more than one little file. Here's the small set that covers browser tabs, phones and bookmarks.
Make your links look good when they're shared
Open Graph and Twitter card tags control the title, description and image people see when your link is posted.
Why browser-based tools keep your files private
When a tool runs in your browser instead of on a server, your files never leave your device. Here's why that matters.